Brief: Activate Warren Street and encourage the many visitors to Warren street station to turn right into Fitzrovia and discover the fantastic people, services and experiences that live there.

We conceived a Rabbit's Warren as a metaphor for Fitzrovia - a fantastic network of wonderful things to discover but completely hidden to those that don't know about it, and creates 'Rabbit Warren Street'. This interactive map of local businesses and communities was centred around a large installation housing Warren Rabbit and his friends who has creating trails with different themes through Fitzrovia.